Digital Commerce
Study Module in cooperation between Finnish Commerce Federation and five Finnish universities
What's it about?
Finnish Commerce Federation recognised the need for the development of digital commerce skills. Study module is coordinated by Finnish Commerce Federation and organised by five Finnish universities: University of Jyväskylä, Lappeenranta-Lahti University of Technology LUT, University of Oulu, University of Tampere and University of Eastern Finland. The theme was considered so important that Finnish Commerce Federation committed to coordinate the activities of the network.
Digital Commerce -studies (39 credits) are aimed at degree students of the partner universities and all open university students. Studies will increase the number of new digital commerce experts in the sector and develop the skills of those already working in the sector. Studies are currently in its second academic year and it will continue to be available in the course selection of the universities for the next two academic years. Student numbers vary between 30 and 90 students per unit.
Courses
Studies provides an overview of digital commerce and the significant transformation of the commerce sector. Studies consists of six curses studied entirely online, enabling the students to study digital commerce comprehensively from procurement and logistics to customer behaviour, branding and digital marketing. In addition to the study units, studies also includes digital commerce training for degree students.
LUT University: Management of procurement and supplier relations in the commerce sector (6 credits)
- Basic concepts of strategic procurement
- Sustainable supplier management processes
- Financial objectives of procurement and position in business
- Procurement strategies and outsourcing
- Supplier relationship management from sustainability and risk management perspective
University of Eastern Finland: Sales and Buyer Behaviour in Retailing (6 credits)
- Effects of production, sales and marketing in the commerce sector
- Sales and marketing strategies
- Defining objectives, strategies and tactics
- Tools for defining and evaluating consumer and corporate customer relationships
University of Tampere: Brand Experience in Retailing (5 credits)
- Key concepts of customer-oriented business
- Building and managing the customer experience at various touchpoints
- Management of brand capital in commerce sector businesses
- Increasing customer loyalty
- Strategic development of brand experiences in practice
University of Oulu: Distribution and retail management (5 credits)
- Analysis of structural, operational and social factors and models in distribution channels
- Getting acquainted with logistics functions, coordination, channel member roles and business models in retail (e.g., franchising, cooperatives, e-commerce, multi-channel distribution).
- Examination of functional interdependencies in distribution also with illustrative numerical examples
University of Jyväskylä: Digitalising commerce (5 credits)
- Digitalisation in commerce sector strategy, marketing and purchasing behaviour
- Impact of digitalisation and digital transformation on the commerce sector
- Developing marketing and sales strategies to meet customers’ changing purchase decision processes
University of Tampere: Digital commerce in practice (6 credits)
- E-commerce business models, change trends and success factors
- Logistics, customer service and solutions related to different payment methods
- Key strategic options and opportunities related to e-commerce sales and marketing
- Application of basic solutions for e-commerce analytics
- Application of different models of knowledge management
Finnish Commerce Federation: Digital commerce training unit (6 credits)
- Application of the knowledge and skills acquired in the module in practical situations in working life
- Getting to know the training organisation, understanding its operations and guiding principles
- At least 1 month of full-time, paid employment in tasks related to digital commerce
Moona Naakka
Senior Adviser- Education policy,
- competence,
- cooperation with educational institutions,
- appeal